On campus
Sorted by who decides, because at this level that is no longer obvious
In a school, the answer is always the same: a guardian. Here it depends on the collection — sometimes the person, sometimes the institution within what it said the use was for. Narrow these six by who holds the decision and by how long they stay relevant, then open one. Every choice is an ordinary link.
Narrow it
Who decides about it
How long it stays relevant
Showing 2 of 6.
- Working
Recruitment and programme marketing
The use that is genuinely available here and is closed in every K-12 band.
Who decides. The student, explicitly and for that use. Not by a general consent buried in enrolment paperwork, and not by an institution deciding that a public event implies a marketing licence.
- Working
What a student can ask you for
The right that arrives with adulthood, and the one most institutions have no process for.
Who decides. The student, entirely. Your job is to have somewhere for the request to land and a way to act on it that is not a search through folders.
What a student can ask you for
- What it is
- An adult subject can ask what is held of them, can withdraw their agreement, and can do both after they have left. In a K-12 band those requests come from a guardian and go through a school office; here they come from the person themselves, frequently by email, frequently eighteen months after they transferred.
- Who decides about it
- The student, entirely. Your job is to have somewhere for the request to land and a way to act on it that is not a search through folders.
- Its real limit
- Withdrawal applies going forward, at the next time anybody looks. It does not reach a printed brochure already in circulation, and we will not tell you it does.
Why the first filter is who decides
4 of these six turn on a decision the student makes about themselves. In a school none of them would — the answer would be a guardian in every row, which is why a school product does not need this filter and a product for adults does.
The rows where the institution decides are narrower than they look. A card photograph exists because you have to identify people; a roster screen exists because a desk needs to know who is in front of it. Both are limited to the purpose you told the person about, and neither is a general licence.
The distinction matters most in the place it is most often blurred: a recruitment team that sources images from the card system. It is quick, the pictures are already there, and it is a use nobody agreed to. Worth checking whether anybody at your institution is already doing it before you adopt anything at all.
The column that matters in a transfer-heavy institution
Filter by what outlives enrolment and you get the collections that will generate work for you two years from now.
Recruitment material is the obvious one: it is designed to outlive the person in it, which is exactly why it needs a specific agreement rather than an implied one. Less obvious is the student request — somebody asking what you hold, or asking you to stop — because that arrives from a person who is no longer on any of your lists, frequently from an address you do not recognise.
The practical requirement is not sophisticated. It is that a request has somewhere to land, that acting on it is not a search through folders, and that you have a defined way to establish that the person asking is the person concerned. The last of those is yours to solve before it is ours.
The three collections most likely to be wrong at a college
Not because anybody was careless. Because the practices were inherited from institutions with different constraints, and nobody revisited them when the constraints changed.
The identification photograph that became a marketing library. Every institution has one, it contains a usable image of every enrolled person, and it is two clicks away from a designer who needs a face by Thursday. It was collected so a desk could identify somebody. Nobody agreed to anything else, and the fact that it is technically available is not an argument that it is usable.
The event photograph reused three years later. An orientation image from 2022 in a 2025 prospectus is a different use by a different office of a person who has since graduated, transferred or asked you to stop. If the only record of the original agreement is that somebody was standing in a public room, there is no agreement.
The student worker’s camera roll. Your office almost certainly runs partly on personal phones, because the phone was in somebody’s hand and the system was not. That material leaves with the person, is backed up to an account you do not control, and cannot be produced when a former student asks what you hold. It is the least discussed and most common of the three.
What we would tell you to do first, even if you never adopt anything
Two of these cost nothing and are worth doing regardless of whether we ever speak.
Find out what you currently tell students about photographs. It is a paragraph somewhere — enrolment terms, a student handbook, a line on an event registration — and in most institutions nobody has read it in several years. Whatever you eventually put in a system has to agree with it, so knowing what it says is the real first step.
Establish where a request would land. A former student emailing to ask what you hold, or to ask you to stop, will use whichever address is easiest to find on your website. Follow that address and see whose inbox it reaches. It is a ten-minute exercise and the answer is frequently uncomfortable.
Then, and only then, ask about software. Because if the answer to either of the above is unresolved, a system will not resolve it — it will just give the unresolved thing a nicer interface.
What this list is not
It is our description of our own capability. There are no photographs of any person on this site, no example records, no sample rosters and nothing resembling anybody’s real data. Nothing typed into the address bar reaches what you are reading.
A demonstration against your own campus is a different thing: real setup work, after a conversation with a person, never before.